6 December 2016
Increasing Tourism Destination Value by Investing in Cultural Tourism
Cultural tourism plays great importance in destination management and tourism marketing. Thtis is why sustainable tourism is so important in today’s world and tourism business.
Sustainable tourism is one of the great new approaches to tourism development as it helps in:
Increase the numbers of daily visitors
New sustainable tourism strategy implementation lead to greater awareness of local cultural heritage
Perfect harmony of environmental, social and economical tourism sectors
Tourism is one of the largest and fastest growing industries in the world, which is why sustainable tourism is so important. It helps to conserve cultural heritage and preserve nature in the same time. Every destination has it’s own unique story and practicing sustainable tourism, you give that unique story much more important place in marketing, destination planning and assessment and of course you have long term benefits.
Preserving cultural heritage is very important. By cultural heritage we mean all kinds of human creations across the globe. It means all aspects of human history. By marketing your cultural heritage in appropriate way, you are inviting tourists, that is visitors to visit and explore your destination and society. It gives personal experience and leaves long term impact on both the visitor and local economy.