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Tourism plan, development and marketing for Island of Mauritius

  • Project Highlights

    • Client: Tourism Association Island of Mauritius, Mauritius

    • Partners: Astraqualia Travel, Mauritius Travelers

    • Project duration: May 2016 - Aug 2016

    • Project category: Tourism Marketing, Tourism Development

    Project Overview

    Creating a tourism master plan, tourism development and finally tourism marketing plan for Island of Mauritius was quite a large project. We started to work on this project in May 2016 and finished it in August.

    The service ConsultingPress provided was complete tourism development and marketing services , with main goal of creating successful tourism development and tourism marketing plan for this Island of Mauritius. ConsultingPress expert consultants made detailed study, suggested needed strategic and marketing improvements that will lead to more visitors. By using our tourism consultant tools and services, the projection of increase of number of visitors climbed to 40% in three months. That’s quite impressive result.

    Strategic tourism planning services ConsultingPress provided included complete destination assessment, creation of tourism master plan, new marketing strategies and new visitors attractions planning.

    By the end of the project, Island of Mauritius increased number of visitors by 35%.

    Activities

    • Connecting to local residents and travel agencies to enhance travelers experience and provide them with important information

    • Creating detailed tourism development and tourism marketing plan

    • Detailed destination assessment and new tourism strategy for increasing number of visitors and quality of service they receive

    • New marketing and branding strategy creation and implementation

    Results

    • Increase in number of daily visitors by 73%

    • New sustainable tourism strategy implementation lead to greater awareness of local cultural heritage

    • Enhanced the skills of tourism service staff

    • Built greater awareness of Island of Mauritius as tourism destination